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 Future Brand Essence Workshops:
- Enthusiastic consensus between senior stakeholders in the brand, as a stake in the ground, defining how the brand will be perceived in the future.
- A benchmark against which all business decisions can be judged:
- all customer contacts (inc. brand name, corporate identity, website, advertising, PR, promotions, trade shows, etc.)
- corporate strategy
- corporate culture
- brand diversification/stretch and NPD
- personnel recruitment
- relations with employees, vendors and strategic partners
- office environment
- Overall, a clear vision for the future and a more efficient use of everyone's time.
 Account Planning/Communications strategy
- Focused strategies and single-minded creative briefs based on real customer insights and deep human needs
- Creative "midwives" for newborn communications ideas
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