Dr Michael Llewellyn-Williams has worked in account planning and brand consulting for over 29 years in the U.K., Europe, the United States and Asia.
Elected M.I.P.A., 1985.
IPA Advertising Effectiveness Award: The Marketing Award for Innovation, 1990.
Conference chair/speaker:
-Association of Qualitative Research Practitioners (U.K. 1990)
-Incorporated Society of British Advertisers (U.K. 1992)
-APG On-Line Cyber Conference (U.S. 1996)
-"The Future of Packaged Food" (U.S. 1996)
-ProMax Asia (Hong Kong, 1997)
-The Polytechnic University Marketing Symposium (Hong Kong, 1998)
-Retail Consortium for Management Education (Santa Clara U., 2000)
Judge for The Effies, New York 1996 & 97.
TV appearances include "The London Programme" and "Six O'Clock Live".
Proprietary methodologies include The Brand Blueprint™ (1987), M.A.G.P.I.E.™ (1993), LifeTrack™ and BrandAdvance™ (1996), FBE™ and QuickStart™ (1998), BrandCheckUp(tm) and Company Pulse(tm) (2000)
Dr Michael Llewellyn-Williams has worked in account planning and brand consulting for over 29 years in the U.K., Europe, the United States and Asia.
Judge for The Effies, New York 1996 & 97.