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CustomerPulse™
Twelve half-hour personal telephone interviews with your key customers to quickly flesh out broad category, key competitive and specific market issues, core customer needs/motivations/hotspots, competitive projective brand imagery and verbatim "color".
The sample can be core loyalists, new customers, hot prospects, lapsed customers or a mix of any of these.
Deliverable:
A snap-shot of how your customers think in a detailed report. (Premium version includes presentation.)
Who would benefit?
Companies who want to understand their key target customers better but who do not want to spend a fortune.
Companies who have used this:
Mr Stock, Andalé, First Street, Mediaplex, HelloBrain.com
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