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Virtual Brand Workshop™
A brand new program, this is our highly regarded FBE™ program specially adapted for time-crunched or geographically dispersed clients who find it virtually impossible to gather for an in-person Brand Workshop.
Stage 1 is the Brand Audit which uses our proprietary web-based application containing three brand-diagnostic exercises.
Stage 2 is the Advanced Audit which penetrates even deeper with soul-searching questions about the brand.
Stage 3 is two group conference calls which we facilitate to nail the Future Brand Essence, Brand Vision and Single-Minded Proposition to help turn the brand's goals into reality.
Deliverable:
Enthusiastic consensus between senior brand stakeholders and their agencies in a detailed report covering all three stages of the program.
Who would benefit?
Companies with brand stakeholders who are time-crunched and/or geographically dispersed and who want to define/redefine their brand, quickly and efficiently.
Clients who have used this:
AOL (KOL and Red), Taco Del Mar
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