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FBE™ Program
A three-stage approach to defining what the brand wants to stand for, and then turning that into reality.
Stage 1 is the Brand Audit which uses our proprietary web-based application.
Stage 2 is the Future Brand Essence Workshop, an intense off-site requiring the participation of the senior brand stakeholders and their agencies.
Stage 3 is the Initiative Generation, a brainstorm to identify what needs to be done short- and long-term to turn the brand's goals into reality.
Deliverable:
Enthusiastic consensus between senior brand stakeholders and their agencies in a detailed report covering all three stages of the program.
Who would benefit?
Companies/divisions who want to define/redefine their brand, quickly and efficiently.
Companies who have used this:
Hewlett-Packard, Visa, Miller Brewing, Scion Cars, Boston Consulting Group, Eidos Interactive (Tomb Raider/Lara Croft), Disney, Mandalay Bay Resort & Casino, Pentax Cameras, Loseley Yoghourts, CAMICO, Freestyle Interactive, Las Vegas Springs Preserve, Ketchum PR, Winkler Advertising, 3jam, Ammo Marketing, AngelPoints, The Martenson Company, Santa Clara University, Tsubo Shoes, National Progressive Coalition, East Garrison, Joeys Restaurants, NanaWall Systems, Andalé, Sendmail, Openwave, Equinix, Urban Community Partners, Altus Learning Systems, Ivus Inc., Cephren, Mr Stock, First Street, Mediaplex, Jesuit School of Theology at Berkeley, TeamToolz, EfunZ, HelloBrain, E-Assist, Bravo Gifts, MyHomeKey, eSolo, Parmalat, Taylor Woodrow Homes, Moroz Vodka, Fineman Associates PR, First Franklin Financial, Altegra, Mediterranean Restaurants
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