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FBE™ Program
A three-stage approach to defining what the brand wants to stand for, and then turning that into reality.
Stage 1 is the Brand Audit which uses our proprietary web-based application.
Stage 2 is the Future Brand Essence Workshop, an intense off-site requiring the participation of the senior brand stakeholders and their agencies.
Stage 3 is the Initiative Generation, a brainstorm to identify what needs to be done short- and long-term to turn the brand's goals into reality.
Deliverable:
Enthusiastic consensus between senior brand stakeholders and their agencies in a detailed report covering all three stages of the program.
Who would benefit?
Companies/divisions who want to define/redefine their brand, quickly and efficiently.
Companies who have used this:
Disney, Hewlett-Packard, Eidos Interactive, Andalé, Ketchum PR, Winkler Advertising, Sendmail, IVUS, Cephren, Mr Stock, First Street, Mediaplex, Jesuit School of Theology at Berkeley, TeamToolz, EfunZ, HelloBrain, E-Assist, Bravo Gifts, MyHomeKey, eSolo, Equinix, Parmalat, Taylor Woodrow Homes, Loseley Yoghourts, Moroz Vodka, Fineman Associates PR, First Franklin Financial
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