Here is just a sample of some of the feedback we have received:
"Kudos to you!" - Andersen Consulting
"... successful in distilling many thoughts and opinions down into a single customer promise that we believe is distinctive, ownable, and most of all, actionable." - Visa
"It really made us think at a bigger level and at a deeper, specific level about who we are, what we're about, and who we're going to be in the future." - Cephren
"[It highlights] the importance and theory of a properly defined brand - you have a great tool and process." - First Street
"It was most helpful moving us towards consensus - with academics, that's like herding cats." - Jesuit School of Theology at Berkeley
"I will apply all I've learned ... it will significantly impact the way Mr Stock markets to its customers." - Mr Stock
Here is just a sample of some of the feedback we have received: